The Role of Content Marketing in SEO
Content has been the core of advertising efforts, but the buzzword “content marketing ” is now being used in conjunction with SEO. Google has already accelerated its efforts to offer better search results by continually enhancing its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
Things Have Changed.
In its infancy period, online marketing meant setting up a website, making a couple pages of so-so articles, and selling something. Using connect farms and spun articles was sufficient to get you at the top of search engine rankings. Search engine optimization specialists could just use simple linking strategies and keyword stuffing; these tactics used to work, but things have changed now.
Meaning of Content Marketing? .
Content can be in form of text, audio, and video. From the context of content and SEO, text is the principal component. Search engines are unable to interpret audio or video output, leaving text as the material of choice. With this new age of search, Google still ranks sites based on backlinks, although there are several other metrics that should be considered.
Social Metrics: Although the algorithm application is extremely secretive, it is widely understood that social networking plays a very important function in the rank system. The most common social networking platforms are Facebook and Twitter. Virtually all sites now have icons in which a visitor could subscribe to some twitter feed, or in the case of Facebook, they can simply click on the like button.
Bounce Rate: Content plays a major role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google interprets it this way: the greater the content, the more the reader stays and that raises the worth of the site.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The period of sub-par, crappy material is pretty much behind us today. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Good content attracts more attention, it keeps people busy and it can even get those enviable backlinks for rankings. Great, quality content will yield backlinks from quality websites, which is another benefit of content marketing.
Every new creation, technology or idea goes through a phase of manipulation, and online marketing is not an exception. The meaning of content marketing has changed because people as well as Google need it. Some will nevertheless attempt to play the system with old methods, but for all people who wish to be ahead of the search engine optimization game – content marketing is what you need.